Waymark Agency was founded to bring disciplined marketing leadership to the live event industry.

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Led by industry executive Holly Doscher, Waymark Agency provides senior level marketing strategy and full campaign leadership for festivals, promoters, and live entertainment brands seeking sustainable growth.

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Over the past decade, Holly has led marketing strategy for more than 25 outdoor festival brands and hundreds of concerts, guiding campaigns that connect creative storytelling with measurable ticket revenue. Her work spans destination festivals, national tours, livestreams and large scale outdoor events, with deep experience aligning marketing, ticketing, media, and operations into unified growth strategies.

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Waymark Agency was created to provide promoters and event producers with the type of strategic marketing leadership typically found inside major promotion companies while maintaining the flexibility and focus of an independent partner.

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The result is marketing that is both creative and accountable, built to drive ticket revenue, protect margins, and strengthen long term brand equity.